300 journalists from over 50 countries
At the annual IFA Global Press Conference, industry, media and innovators come together to provide an insight into trends in consumer electronics, and to set out the initial themes for IFA, the leading technology trade fair that takes place in September. Metz, a German manufacturer of premium televisions, took this opportunity to present the details of their progressive internationalisation strategy to an international audience for the first time – the primary element of this being the launch of Metz Classic in China.
Special award for dedicated retail brands
2019 is beginning well for the premium manufacturer: this year, the Plus X Award “Special Retailers’ Award of the Year” in the TV category was presented to the Metz Classic brand. The winner is selected by means of a Germany-wide survey of retailers, and rewards brands that notably maintain responsible and collaborative trading relationships.
Fascinating screen technology – Made in Germany.
At this year's IFA, Metz – along with parent company Skyworth – will be presenting new products and innovations from both brands. Visit us at booth 201 in Hall 6.2b from 1 to 6 September 2017.
1 year of Metz Consumer Electronics
Just 1 year after Metz Consumer Electronics GmbH was started up, the company is looking positively into the future. With approx. 160 employees working at the Zirndorf site, where Metz produces and develops its televisions, the brand has reestablished itself in the consumer electronics market. The next important step in company development is the upcoming introduction of the brand-new OLED TV technology, which will make Metz one of the leading brands in this still very young market segment.