Plus X Award: Metz Classic is awarded “Specialist Retailers’ Brand 2021”
Awarded once again
This year, the Plus X Award’s “Specialist Retailers’ Brand of the Year” award once again went to the Metz Classic brand. This yet again proves the tradi-tional TV manufacturer’s consistent loyalty to specialist retailers.
As in 2019 and 2020, Metz Classic, a brand created by Metz, a manufacturer of TVs with a Made in Germany quality seal, was awarded the “Specialist Re-tailer’s Brand of the Year” seal as part of the renowned Plus X Award for inno-vation. The award is based upon a Germany-wide survey. Together with its partner media, the Plus X Award calls for specialist retailers in the CE sector to vote for their favourite manufacturers and brands. Metz was once again able to beat the competition and was recognised for its clearly structured, retailer-oriented sales strategy.
The significance of qualified specialist retailers is currently more important than ever: “Service quality and comprehensive advice have always played a major role in our industry,” explains Ullrich Sinner, DACH Sales Manager at Metz. “Once shops had reopened during the COVID-19 pandemic, specialist retailers were able to focus upon their other strengths: the physical shopping experience and appealing to customer’s emotions. Through training, cam-paigns, digital offers and comprehensive POS materials for product presenta-tion, Metz supports its retailers throughout and beyond the entire sales pro-cess.
Alongside its seven established product-related seals of approval for Innova-tion, High Quality, Design, Ease of Use, Functionality, Ergonomics and Ecology, the Plus X Award – the biggest worldwide innovation prize for technology, sport and lifestyle – also presents special awards at regular intervals in order to draw attention to particular achievements by brands and companies.
Metz has been developing and manufacturing products in Germany for over 80 years, making it one of the longest established consumer electronics compa-nies in the country. The company relies on exclusive and close cooperation with CE specialist retailers to guarantee the quality of consulting and services.