This year, the Plus X Award’s “Specialist Retailers’ Brand of the Year” award once again went to the Metz Classic brand. This yet again proves the tradi-tional TV manufacturer’s consistent loyalty to specialist retailers.

Metz, a traditional German TV manufacturer, is gaining a foothold in the Chinese market with its own brand. METZ black now offers high-quality consumer electronics products in China, which harmonize the spirit of German engineering with the desire for high-quality consumer goods of the Chinese population. 

Metz Consumer Electronics GmbH provides 45,000 protective masks free of charge. The TV manufacturer is cooperating with its trade partners, who will in turn be coordinating with local institutions and health authorities throughout Germany over the next few days where the masks are needed most urgently, in order to ensure a targeted allocation to clinics, care and other social institutions.

At the annual IFA Global Press Conference, industry, media and innovators come together to provide an insight into trends in consumer electronics, and to set out the initial themes for IFA, the leading technology trade fair that takes place in September. Metz, a German manufacturer of premium televisions, took this opportunity to present the details of their progressive internationalisation strategy to an international audience for the first time – the primary element of this being the launch of Metz Classic in China.

2019 is beginning well for the premium manufacturer: this year, the Plus X Award “Special Retailers’ Award of the Year” in the TV category was presented to the Metz Classic brand. The winner is selected by means of a Germany-wide survey of retailers, and rewards brands that notably maintain responsible and collaborative trading relationships.

Il 2018 per il produttore di televisori tedesco Metz è un anno assolutamente speciale: non soltanto questa azienda affermata festeggia il suo 80esimo anniversario, ma presenta alla IFA di Berlino una nuova marca globale che con il nuovo marchio creato “METZ blue“ si rivolge ad un segmento più ampio di mercato e che a lungo termine sarà rappresentata in tutti i continenti.