METZ Consumer Electronics: Detail

Market launch of OLED flagship Metz PRIMUS 77″

The new benchmark in the premium TV segment: a statement “Made in Germany”

Zirndorf, 04.09.2025

After the much-acclaimed presentation of the prototype at IFA 2024, Metz is now celebrating the premiere of the final production model of its new OLED flagship Metz PRIMUS 77‘‘, thereby setting new benchmarks in the field of premium television. The market-ready device will be officially unveiled at IFA 2025 in Berlin and is available in specialist retail as of now.

From vision to series production
The prototype had already attracted considerable attention last year and received excellent feedback, particularly from specialist retailers. Metz has purposefully built on this response over the past months to consistently refine the PRIMUS and transition it into series production. The result is a flagship TV that sets new standards in terms of picture, sound, and design – while consistently relying on quality “Made in Germany.”

Picture quality at a new level
The 77-inch (195 cm) META OLED screen uses the latest Micro Lens Array (MLA) technology, delivering exceptional brightness, excellent contrast, and brilliant color reproduction – even from wide viewing angles. Thanks to support for all current HDR formats – including HDR10, HLG, HDR10+™, Dolby Vision™ as well as Metz’s own MetzVirtualHDR solution – the PRIMUS offers an impressive picture quality that brings cinema-level performance into the living room.

160 W audio system in handcrafted quality
The new Metz flagship also makes a clear statement acoustically: the front-facing MetzSoundPro 2-way fully active system with bass reflex is housed in a torsion-resistant MDF cabinet with a massive aluminum baffle, delivering 160 W of music output for a room-filling sound experience that meets even the highest audiophile demands. The fully active 2-way system with 2 × 50 W woofers and 2 × 30 W mid/high-range speakers ensures precise highs and mids as well as punchy, deep bass – thanks to flat diaphragm surfaces, 5.2 liters of cabinet volume, and bass reflex construction. Voices and fine details are reproduced just as accurately as deep, dynamic basses – a difference that stands out clearly in direct comparison with conventional TV solutions.

Intuitive operation and future-proof platform
Operating convenience is ensured by the proven Tri-Star operating system: intuitive, ad-free, and reliable. It is complemented by state-of-the-art interfaces such as HDMI 2.1, HbbTV 2.0.3, Dolby Digital plus/HE-AAC, and CI+ 1.4.4, which guarantee future-proofing and full compatibility with current standards. The integrated twin multi-tuner with digital recorder enables extensive timeshift and recording functions. These include convenient recording programming directly from the EPG, which also effortlessly supports series recording, as well as the ability to watch and record different programs simultaneously – a feature of high practical value, especially for heavy viewers and families.

Premium design “Made in Germany”
The design of the PRIMUS underscores its premium claim: the nearly frameless screen is enclosed in an elegant aluminum housing which, combined with a swiveling stand, an optional table stand, or a stylish wall mount, offers maximum flexibility. With its clean design language, the PRIMUS blends seamlessly into modern living environments while at the same time serving as a stylish statement piece.

“The PRIMUS is the consistent result of our ambition to redefine premium-class television,” emphasizes Dr. Nobert Kotzbauer, CEO Metz Consumer Electronics. “With the latest META OLED technology, an audiophile sound solution, and uncompromising quality ‘Made in Germany,’ we are sending a clear signal in the premium segment – and offering specialist retailers a product that stands out through exclusivity, comprehensive service, and exceptional product characteristics.”

Recommended retail price and availability
The Metz PRIMUS 77″ OLED is available in specialist retail as of now. With a recommended retail price between €7,999 and €8,598, it positions itself in the upper premium segment – a clear statement for customers seeking uncompromising quality.